Whispers of Wildflower
What is Whispers of Wildflower?
It's a made up, dual-scented identity, powered by AI.
Created as part of a generative AI exploration, the brand Boots & Flowers turns my personality into a fragrance concept—visually capturing the tension and harmony between two sides of womanhood. One is soft, adorned, floral; the other is grounded, bold, unshakable.
Built on the insight that women aren't one-dimensional, the campaign explores duality as beauty: wild and rooted, strong and tender.
For Phase 1, I produced a custom-written track using different AI tools. This song is the start of the campaign and sets the mood for the perfume- sweet, nostalgic —rooted in softness and emotion.
For Phase 2, using AI, I made a cinematic launch film that weaves story, visuals, and atmosphere to introduce the bottle and brand world.
Phase 3 consisted of landscape-format ads styled as editorial spreads or billboards, blending romantic imagery with poetic storytelling.
The fourth and final phase of the launch was a radio commercial.
