Allo Launch Campaign
What's Allo?
It's made up, cheap, cheerful & connected.
Allo connects you to your friends and family. Always there when you need it — to wish a loved one happy birthday, or in a time of need — Allo connects you to the world. For pennies a day, it is your link to everyone and everything important to you.
Brand Strategy · Visual Identity · Art Direction · Copywriting · Logo Design
Working from a provided brand brief, I created a flexible, friendly look and voice—from logo design to campaign visuals and trade placements—that positioned Allo as a fun, welcoming alternative to legacy giants.
Logo in the making!
Explored 64 initial logo concepts, narrowed to the three on the right here, with industry feedback. Developed 32 variations of each, testing form, proportion, color, and brand fit to refine a final, standout mark.
